Welcome to the Creative Age : Bananas, Business and the Death of Marketing, Hardback Book

Welcome to the Creative Age : Bananas, Business and the Death of Marketing Hardback

Description

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business.

Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

Information

  • Format: Hardback
  • Pages: 292 pages
  • Publisher: John Wiley and Sons Ltd
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780470844991

Other Formats

£32.99

£23.55

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Mark Earls   |  View all

£12.99

£9.95