Jazz Sells: Music, Marketing, and Meaning Paperback / softback
by Mark Laver
Part of the Transnational Studies in Jazz series
Paperback / softback
Description
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising.
On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning.
This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer.
At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:246 pages, 21 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:03/03/2015
- Category:
- ISBN:9781138018761
Other Formats
- EPUB from £39.59
- PDF from £39.59
- Hardback from £155.00
Information
-
Out of stock
- Format:Paperback / softback
- Pages:246 pages, 21 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:03/03/2015
- Category:
- ISBN:9781138018761
