"Funky Lunch" started out from a very simple place: a desire to turn an ordinary lunchtime sandwich into something a bit different to encourage children to eat a varied and healthy lunch.
Its creator thought it would be fun to post a few pics on the web, then started his blog, then got spotted by the PR for the "Metro" group of newspapers and then the "Daily Mail", and then the rest of the world's press and then an appearance on "This Morning" and then commissions for Children in Need and next year begins with an appearance on Blue Peter.
Every parent knows how stressful meal times can be. Young minds need inspiring and this is exactly what "Funky Lunch" sets out to do.
The book features fifty of the very best "Funky Lunch" sandwich ideas - from simple farmyard creatures and cucumber crocodiles to favourite characters from the world of children's TV - as well as some fun and creative interactive spreads to help get the little ones involved in choosing and making their lunch.
This is shaping up to be the biggest event in children's food publishing of 2010.