Critical Marketing : Issues in Contemporary Marketing Paperback / softback
Edited by Mark Tadajewski, Douglas Brownlie
Paperback / softback
Description
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:416 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:20/03/2008
- Category:
- ISBN:9780470511985
£50.99
£39.69
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:416 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:20/03/2008
- Category:
- ISBN:9780470511985