Understanding media PDF
by Marshall McLuhan
Description
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today`s information-dependent planet.
No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.
Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet.
Yet McLuhan`s insights into our engagement with a variety of media led to a complete rethinking of our entire society.
He believed that the message of electronic media foretold the end of humanity as it was known.
In 1964, this looked like the paranoid babblings of a madman.
In our 21st century digital world, the madman looks quite sane.
Understanding Media : the most important book ever written on communication.
Ignore its message at your peril.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:399 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:18/05/2001
- Category:
- ISBN:9780203995822
Other Formats
- Paperback / softback from £16.25
- EPUB from £11.89
- Hardback from £89.99
Information
-
Download - Immediately Available
- Format:PDF
- Pages:399 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:18/05/2001
- Category:
- ISBN:9780203995822