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Media, Persuasion and Propaganda, Hardback Book

Media, Persuasion and Propaganda Hardback

Hardback

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Description

How do influential people, organizations, and nations build a community, market, or empire?

When does persuasion become propaganda? The growing sophistication of persuasion and propaganda in the media, combined with the powerful reach of existing and emerging technologies, calls for a reframing of persuasive strategies and tactics for contemporary audiences.

This multi-disciplinary text guides readers through the spectrum of persuasion, from everyday promotion to globe-altering propaganda.

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  • Out of stock

  • Format:Hardback
  • Pages:304 pages
  • Publisher:Edinburgh University Press
  • Publication Date:
  • Category:
  • ISBN:9780748644162

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Information

  • Out of stock

  • Format:Hardback
  • Pages:304 pages
  • Publisher:Edinburgh University Press
  • Publication Date:
  • Category:
  • ISBN:9780748644162