The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations Paperback / softback
Edited by Marta Massi, Alex Turrini
Part of the Palgrave Studies in Practice: Global Fashion Brand Management series
Paperback / softback
Description
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways.
This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector.
It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.
This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:166 pages, 3 Illustrations, color; 12 Illustrations, black and white; XVII, 166 p. 15 illus., 3 illu
- Publisher:Springer Nature Switzerland AG
- Publication Date:26/08/2021
- Category:
- ISBN:9783030261238
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:166 pages, 3 Illustrations, color; 12 Illustrations, black and white; XVII, 166 p. 15 illus., 3 illu
- Publisher:Springer Nature Switzerland AG
- Publication Date:26/08/2021
- Category:
- ISBN:9783030261238
