Local/Global Shakespeare and Advertising Hardback
Edited by Marta Minier, Maria Elisa Montironi, Cristina Paravano
Part of the Routledge Studies in Shakespeare series
Hardback
Description
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising.
Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century.
The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries.
With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.
Information
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Pre-Order
- Format:Hardback
- Pages:268 pages, 17 Halftones, black and white; 17 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:21/06/2024
- Category:
- ISBN:9781032226095
Information
-
Pre-Order
- Format:Hardback
- Pages:268 pages, 17 Halftones, black and white; 17 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:21/06/2024
- Category:
- ISBN:9781032226095
