Sports Sponsorship and Brand Development : The Subaru and Jaguar Stories Hardback
by M. Beck-Burridge, J. Walton
Hardback
Description
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand.
Subaru achieved victory in the World Rally Championship.
Jaguar are now an important new player in Grand Prix racing.
This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Information
-
Item not Available
- Format:Hardback
- Pages:196 pages, VIII, 196 p.
- Publisher:Palgrave Macmillan
- Publication Date:09/12/2000
- Category:
- ISBN:9780333925409
Other Formats
- PDF from £38.24
- Paperback / softback from £37.85
Information
-
Item not Available
- Format:Hardback
- Pages:196 pages, VIII, 196 p.
- Publisher:Palgrave Macmillan
- Publication Date:09/12/2000
- Category:
- ISBN:9780333925409
