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Contemporary Issues in Marketing, Paperback / softback Book

Contemporary Issues in Marketing Paperback / softback

Paperback / softback

Out of stock

Description

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:240 pages, XI, 240 p.
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9780333677742

£15.99

Out of stock
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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:240 pages, XI, 240 p.
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9780333677742