Beyond Mobile : People, Communications and Marketing in a Mobilized World, Hardback Book

Beyond Mobile : People, Communications and Marketing in a Mobilized World Hardback

Description

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function.

There has been a focus upon the technological aspects and opportunities.

This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Information

  • Format: Hardback
  • Pages: 262 pages, XXIV, 262 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780333985083

£62.00

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