Beyond Mobile : People, Communications and Marketing in a Mobilized World Hardback
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function.
There has been a focus upon the technological aspects and opportunities.
This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
- Format: Hardback
- Pages: 262 pages, XXIV, 262 p.
- Publisher: Palgrave Macmillan
- Publication Date: 06/03/2002
- Category: Business strategy
- ISBN: 9780333985083