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Scenario Planning - Revised and Updated : The Link Between Future and Strategy, Paperback / softback Book

Scenario Planning - Revised and Updated : The Link Between Future and Strategy Paperback / softback

Paperback / softback

Description

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance.

The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

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