Brand Success : How the World's Top 100 Brands Thrive and Survive, Paperback Book

Brand Success : How the World's Top 100 Brands Thrive and Survive Paperback

Description

Brand success = business success. A simple equation, but identifying those winning qualities is not easy.

To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection.

From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.

For the rest of us, it's simply a great read.

Information

  • Format: Paperback
  • Pages: 304 pages
  • Publisher: Kogan Page Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780749462871

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