The Americanisation of European Business Paperback / softback
Edited by Matthias Kipping, Ove Bjarnar
Part of the Routledge International Studies in Business History series
Paperback / softback
Description
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s.
It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers.
The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/05/2013
- Category:
- ISBN:9780415862523
Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:08/05/2013
- Category:
- ISBN:9780415862523
