Transformational Products : The code behind digital products that are shaping our lives and revolutionizing our economies Paperback / softback
Edited by Eric Doyle
Part of the Edition NFO series
Paperback / softback
Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context.