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Transformational Products : The code behind digital products that are shaping our lives and revolutionizing our economies, Paperback / softback Book

Transformational Products : The code behind digital products that are shaping our lives and revolutionizing our economies Paperback / softback

Edited by Eric Doyle

Part of the Edition NFO series

Paperback / softback

Description

Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context.

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