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Strategic Innovation : Lecturer's Resource Manual, Paperback / softback Book

Strategic Innovation : Lecturer's Resource Manual Paperback / softback

Paperback / softback

Description

Direct observation of innovating firms in competitive action is a highly relevant way to learn about business strategy.

This collection of cases provides a rich, in-depth, real-world sample of strategic innovation in action.

The cases chosen illustrate a variety of innovative possibilities in different sectors.

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£179.00

 
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