The Content Machine : Towards a Theory of Publishing from the Printing Press to the Digital Network Paperback / softback
by Michael Bhaskar
Part of the Anthem Studies in Book History, Publishing and Print Culture series
Paperback / softback
Description
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis.
Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
Information
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Out of stock
- Format:Paperback / softback
- Pages:226 pages, 3+ figures
- Publisher:Anthem Press
- Publication Date:01/10/2013
- Category:
- ISBN:9780857281111
Information
-
Out of stock
- Format:Paperback / softback
- Pages:226 pages, 3+ figures
- Publisher:Anthem Press
- Publication Date:01/10/2013
- Category:
- ISBN:9780857281111