The Functional Foods Revolution : Healthy People, Healthy Profits Paperback / softback
by Michael Heasman, Julian Mellentin
Paperback / softback
Description
Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry.
All the household-name companies are developing them as a key driver in their global strategies.
They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties.
Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces.
They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed.
The solution they offer is radical - nothing less than a new business model of what they term a healthful company.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:336 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:01/01/2001
- Category:
- ISBN:9781853836879
Other Formats
- EPUB from £28.79
- PDF from £28.79
Information
-
Out of stock
- Format:Paperback / softback
- Pages:336 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:01/01/2001
- Category:
- ISBN:9781853836879
