Starting a Successful Business : Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations Paperback / softback
Part of the Business Success series
The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall.
This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive.
Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business.
It covers each important step in the start-up process in a clear and accessible way.
The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff. Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur.
Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.
- Format: Paperback / softback
- Pages: 280 pages
- Publisher: Kogan Page Ltd
- Publication Date: 01/07/2017
- Category: Entrepreneurship
- ISBN: 9780749480868