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Marketing Strategy and Management, Paperback / softback Book

Marketing Strategy and Management Paperback / softback

Paperback / softback

Out of stock

Description

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor.

It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:560 pages
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9781137025821
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£65.99

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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:560 pages
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9781137025821