Marketing For Leisure And Tourism, Paperback / softback Book

Marketing For Leisure And Tourism Paperback / softback

Description

Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities.

Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon.

Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality.

Information

  • Format: Paperback / softback
  • Pages: 344 pages
  • Publisher: Pearson Education (US)
  • Publication Date:
  • Category: Sociology: sport & leisure
  • ISBN: 9780131509887

£49.99

£47.15

 
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