Marketing For Leisure And Tourism Paperback / softback
Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities.
Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon.
Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality.
- Format: Paperback / softback
- Pages: 344 pages
- Publisher: Pearson Education (US)
- Publication Date: 14/03/1996
- Category: Sociology: sport & leisure
- ISBN: 9780131509887