Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society, EPUB eBook

Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society EPUB

Part of the Routledge Library Editions: Advertising series

EPUB

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book ReviewFirst published in 1984.

Information

Other Formats

Save 10%

£40.49

£36.44

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information

Also in the Routledge Library Editions: Advertising series  |  View all

Advertising Explained

£42.99

£38.69

Add to Basket

Outdoor Advertising

£42.99

£38.69

Add to Basket

Commercial Advertising

£42.99

£38.69

Add to Basket

Advertising and Psychology

£115.00

Add to Basket