Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Questionnaire Research : A Practical Guide, PDF eBook

Questionnaire Research : A Practical Guide PDF

PDF

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

* Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.

* Each chapter is structured around easy-to-follow guidelines.

* Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.

* This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.

* Exercises at the end of each chapter allow students to practice their newly acquired skills.

* Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection.

* Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.

* We've had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.

Information

Other Formats

Save 10%

£53.99

£48.59

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information