Design-Centered Entrepreneurship Paperback / softback
by Min (McMaster University, Canada.) Basadur, Michael Goldsby
Paperback / softback
Description
Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept.
Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field.
Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:240 pages, 13 Tables, black and white; 45 Line drawings, black and white; 45 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:19/07/2016
- Category:
- ISBN:9781138920552
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:240 pages, 13 Tables, black and white; 45 Line drawings, black and white; 45 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:19/07/2016
- Category:
- ISBN:9781138920552