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Real Luxury : How Luxury Brands Can Create Value for the Long Term, Paperback / softback Book

Real Luxury : How Luxury Brands Can Create Value for the Long Term Paperback / softback

Paperback / softback

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Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints.

It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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£39.99

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