Doing Business Successfully in China Hardback
by Mona (Deakin University, Australia) Chung
Part of the Chandos Asian Studies Series series
Hardback
Description
Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese.
A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts.
This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures.
This book offers the solution to this problem: the bi-cultural personnel.
Information
-
Item not Available
- Format:Hardback
- Pages:246 pages
- Publisher:Woodhead Publishing Ltd
- Publication Date:30/07/2011
- Category:
- ISBN:9781843345497
Information
-
Item not Available
- Format:Hardback
- Pages:246 pages
- Publisher:Woodhead Publishing Ltd
- Publication Date:30/07/2011
- Category:
- ISBN:9781843345497
