The Complete Tradesman : A Study of Retailing, 1550-1820 PDF
by Nancy Cox
Part of the The History of Retailing and Consumption series
Description
The Complete Tradesman redresses the relative paucity of studies on the history of retailing before 1800.
Based upon extensive research into diverse trade sources, Cox takes issue with the surprisingly resilient stereotype of the 'dull' and 'out of date' shopkeeper in the early modern period, showing that the retailing sector was well adapted to the social and economic needs of the day and quick to exploit new opportunities.
Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls, and the response to novelty. By throwing light on subjects hitherto overlooked and challenging existing whiggish preoccupations with progress towards modern retailing systems, this study signals a new approach to the history of retailing.
The focus is placed on assessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:288 pages
- Publisher:Taylor & Francis
- Publication Date:05/12/2016
- Category:
- ISBN:9781351892490
Other Formats
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Information
-
Download - Immediately Available
- Format:PDF
- Pages:288 pages
- Publisher:Taylor & Francis
- Publication Date:05/12/2016
- Category:
- ISBN:9781351892490
