European Business, Paperback Book

European Business Paperback


European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies.

Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing.

A central themem of this substantially updated second edition is the position of Europe within the global economy.

Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.


  • Format: Paperback
  • Pages: 368 pages, XVIII, 368 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: International business
  • ISBN: 9780333754078



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