Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Future of Marketing, The : Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer, PDF eBook

Future of Marketing, The : Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer PDF

PDF

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it.

The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services - and most important of all, customers. Johnson investigateseach key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating 'marketing' as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more.

You'll learn how to:

Move from "campaigning" to storytelling and authentic conversations

Achieve true 'real-time marketing" and greater agility throughout the marketing function

Migrate from big TV buys to a pervasive multi-channel/omni-channel approach

Accelerate marketing processes, eliminate bureaucracy, and optimize agility

Mitigate risk when everything's moving at lightspeed

And much more

Johnson supports his recommendations by taking you behind the scenes with some of the world's top marketing teams, at companies including L'Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they're planning and executing those changes - and how you can, too. Whether you're a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.

Information

Other Formats

Save 20%

£18.33

£14.66

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information