International Retailing Paperback / softback
by Nicholas (Professor of International Marketing, Aberystwyth University) Alexander, Anne Marie (Professor of Marketing) Doherty
Paperback / softback
Description
Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends.
The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening.
The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook will be accompanied by an online resource centre.
The ORC will comprise the following features:For students:Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected):PowerPoint slidesRevision comments/updates for the textbookLecturer's guide (explanatory notes and background article guidance for non-research active staff)Seminar and discussion questions Exam questions
Information
-
Out of stock
- Format:Paperback / softback
- Pages:396 pages, 75 black and white line drawings
- Publisher:Oxford University Press
- Publication Date:13/11/2008
- Category:
- ISBN:9780199212828
Information
-
Out of stock
- Format:Paperback / softback
- Pages:396 pages, 75 black and white line drawings
- Publisher:Oxford University Press
- Publication Date:13/11/2008
- Category:
- ISBN:9780199212828
