Managing and Leveraging Events : Business and Social Dimensions Paperback / softback
by Nico (University of Technology Sydney, Australia) Schulenkorf, Katie Schlenker, Hussain Rammal, Jon Welty Peachey, Ashlee Morgan
Part of the Routledge Advances in Event Research Series series
Paperback / softback
Description
This book explores and advances the latest concepts and developments in event management theory and practice. Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts.
Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy.
It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world. This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.
Information
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Out of stock
- Format:Paperback / softback
- Pages:164 pages, 1 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and w
- Publisher:Taylor & Francis Ltd
- Publication Date:29/01/2024
- Category:
- ISBN:9781032123110
Information
-
Out of stock
- Format:Paperback / softback
- Pages:164 pages, 1 Tables, black and white; 3 Line drawings, black and white; 3 Illustrations, black and w
- Publisher:Taylor & Francis Ltd
- Publication Date:29/01/2024
- Category:
- ISBN:9781032123110
