Marketing Budgeting (RLE Marketing) : A Political and Organisational Model PDF
by Nigel Piercy
Part of the Routledge Library Editions: Marketing series
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Description
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique.
The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:542 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:15/09/2014
- Category:
- ISBN:9781317652779
Other Formats
- Hardback from £170.00
- Paperback / softback from £40.89
- EPUB from £26.99
Information
-
Download - Immediately Available
- Format:PDF
- Pages:542 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:15/09/2014
- Category:
- ISBN:9781317652779
