Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

The Entrepreneurial Process : Seeing and Seizing Opportunities, PDF eBook

The Entrepreneurial Process : Seeing and Seizing Opportunities PDF

PDF

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

This book provides an understanding of ‘opportunity recognition’ as a catalyst and crux of the entrepreneurial process.

Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice. The book’s central framework is mapped around ‘seeing and seizing opportunities’, where the entrepreneur enters a situation, eventually sees an opportunity and takes it through a process of idea development into an actionable entrepreneurial initiative.

This captures the book’s four core elements: person(s), environment, opportunity and process.

The Entrepreneurial Process is unique in its explanation of how key concepts are related and how they can be applied practically to business models, plans and action.

Case studies from real-life organizations, reflective questions and short exercises throughout encourage student learning and enable true engagement with the subject matter, building students’ entrepreneurial efficacy. A ‘one-stop shop’ of key theoretical perspectives on entrepreneurship, opportunity recognition and business modelling, this textbook is essential for undergraduate and postgraduate students on introductory entrepreneurship and enterprise courses.

Its practical and applied nature also makes it suitable for MBA and executive education. Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.

Information

Information