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Brand Breakout : How Emerging Market Brands Will Go Global, PDF eBook

Brand Breakout : How Emerging Market Brands Will Go Global PDF

PDF

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Other Formats

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