Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Safety and Security in Tourism : Recovery Marketing after Crises, Hardback Book

Safety and Security in Tourism : Recovery Marketing after Crises Hardback

Edited by Noel Scott, Eric (James Cook University, Australia) Laws, Bruce (Central Queensland University, Australia) Prideaux

Hardback

Out of stock

Description

Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination.

Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations.

This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe.

This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business. A crisis may arise from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises.

The book explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery.

This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back.

This volume may become one of the most crucial resources in a tourism professional’s library.

The book is extensively referenced and includes several tables and figures to clearly explain data. This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators. This book was published as a special issue of the Journal of Travel & Tourism Marketing.

Information

  • Out of stock

  • Format:Hardback
  • Pages:288 pages
  • Publisher:Taylor & Francis Inc
  • Publication Date:
  • Category:
  • ISBN:9780789037831

£135.00

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Out of stock

  • Format:Hardback
  • Pages:288 pages
  • Publisher:Taylor & Francis Inc
  • Publication Date:
  • Category:
  • ISBN:9780789037831