Sport Sponsorship Insights Paperback / softback
by Norm (University of Maine, USA) O’Reilly, Gashaw (Towson University, USA) Abeza, Mark (The T1 Agency, Canada) Harrison
Part of the Sport Business Insights series
Paperback / softback
Description
Sponsorship is a vital area of contemporary sport business.
This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly.
Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:138 pages, 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:31/05/2023
- Category:
- ISBN:9780367723958
£19.99
£18.95
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:138 pages, 5 Tables, black and white; 11 Line drawings, black and white; 11 Illustrations, black and
- Publisher:Taylor & Francis Ltd
- Publication Date:31/05/2023
- Category:
- ISBN:9780367723958
