Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Hardback
Edited by Oliver Busch
Part of the Management for Professionals series
Hardback
Description
Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media.
The new way of planning, steering and measuring marketing maystill appear complex and threatening but promising at once to most decision makers.
Thiscollaborative compendium combines proven experience and best practice in 22 articleswritten by 45 renowned experts from all around the globe.
Among them Dr. Florian Heinemann/Project-A,Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. MarcGrether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband,Jonathan Becher/SAP and many more great minds.
Information
-
Item not Available
- Format:Hardback
- Pages:279 pages, 84 black & white illustrations, 12 colour illustrations, 12 black & white tables, biograp
- Publisher:Springer International Publishing AG
- Publication Date:26/11/2015
- Category:
- ISBN:9783319250212
Information
-
Item not Available
- Format:Hardback
- Pages:279 pages, 84 black & white illustrations, 12 colour illustrations, 12 black & white tables, biograp
- Publisher:Springer International Publishing AG
- Publication Date:26/11/2015
- Category:
- ISBN:9783319250212
