Survey Basics Paperback / softback
by Patricia Pulliam Phillips, Jack J. Phillips, Bruce Aaron
Paperback / softback
Description
Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation.
Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires.
Written in the accessible style of ASTD Basics books, this volume covers: the purpose of surveys and questionnaires types of error that can creep into survey results considerations when developing survey questions tricks to ensure positive response rates content on validity and reliability approaches to data analysis and reporting results. In addition to content on survey design, the book includes a section that evaluates various survey technologies.
By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:288 pages
- Publisher:American Society for Training & Development
- Publication Date:27/06/2013
- Category:
- ISBN:9781562868093
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:288 pages
- Publisher:American Society for Training & Development
- Publication Date:27/06/2013
- Category:
- ISBN:9781562868093