Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The PDMA ToolBook 2 for New Product Development, Hardback Book

The PDMA ToolBook 2 for New Product Development Hardback

Edited by Paul (Paul Belliveau Associates) Belliveau, Abbie (University of Chicago) Griffin, Stephen (Eli Lilly and Company) Somermeyer

Part of the Product Development and Management ToolBooks series

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service.

The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.

The perfect follow-up to the successful handbook by the same organization.

Information

Save 4%

£93.95

£89.99

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Product Development and Management ToolBooks series

The PDMA ToolBook 1 for New Product...

£93.95

£89.99

Add to Basket

The PDMA ToolBook 3 for New Product...

£98.95

£94.65

Add to Basket