Disciplined Entrepreneurship Startup Tactics : 15 Tactics to Turn Your Business Plan into a Business Hardback
by Paul Cheek
Hardback
Description
A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup.
Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing.
These tactics maximize your impact with limited resources.
You’ll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutionsTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional productMethods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.
Information
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In Stock - usually despatched within 24 hours
- Format:Hardback
- Pages:288 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:25/03/2024
- Category:
- ISBN:9781394223350
£28.99
£22.45
Information
-
In Stock - usually despatched within 24 hours
- Format:Hardback
- Pages:288 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:25/03/2024
- Category:
- ISBN:9781394223350