Why Does The Pedlar Sing? : What Creativity Really Means in Advertising EPUB
by Paul Feldwick
EPUB
Description
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:200 pages
- Publisher:Troubador Publishing Ltd
- Publication Date:28/02/2021
- Category:
- ISBN:9781800468993
Other Formats
- Paperback / softback from £15.19
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:200 pages
- Publisher:Troubador Publishing Ltd
- Publication Date:28/02/2021
- Category:
- ISBN:9781800468993