Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Islamic Branding and Marketing : Creating A Global Islamic Business, Hardback Book

Islamic Branding and Marketing : Creating A Global Islamic Business Hardback

Hardback

Item not Available

Description

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world.

The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years.

If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities.

Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: * How is the global Muslim market structured? * What opportunities are there in Islamic brand categories, including the digital world? * What strategies should non-Muslim companies adopt in Muslim countries?More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Information

Other Formats

Save 31%

£26.99

£18.59

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information