Computational Advertising : Market and Technologies for Internet Commercial Monetization PDF
by Peng Liu, Chao Wang
Description
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.
Features
* Introduces computational advertising and Internet monetization
* Covers data processing, utilization, and trading
* Uses business logic as the driving force to explain online advertising products and technology advancement
* Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems
* Includes case studies and code snippets
Information
-
Download - Immediately Available
- Format:PDF
- Pages:442 pages
- Publisher:CRC Press
- Publication Date:12/05/2020
-
Category:
- Economic statistics
- E-commerce: business aspects
- Sales & marketing
- Advertising industry
- Probability & statistics
- Automatic control engineering
- Environmental science, engineering & technology
- Legal aspects of computing
- Programming & scripting languages: general
- Software Engineering
- Databases
- Privacy & data protection
- ISBN:9780429553257
Other Formats
- EPUB from £36.44
- Hardback from £130.00
Information
-
Download - Immediately Available
- Format:PDF
- Pages:442 pages
- Publisher:CRC Press
- Publication Date:12/05/2020
-
Category:
- Economic statistics
- E-commerce: business aspects
- Sales & marketing
- Advertising industry
- Probability & statistics
- Automatic control engineering
- Environmental science, engineering & technology
- Legal aspects of computing
- Programming & scripting languages: general
- Software Engineering
- Databases
- Privacy & data protection
- ISBN:9780429553257