Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »

Click here to login

My Account

search

Free home delivery in the UK or...
...visit your chosen bookshop to collect!

Menu

Books
- - Genres
- - Browse
  - Featured
  - Popular Universes
- - Offers (Discounts up to)
- - Seasonal Features
eBooks
- - eBook Genres
- - Browse
  - Featured
- - Offers
eAudiobooks
- - eAudiobook Genres
- - Browse
  - Featured
- - Offers
DVD & Blu-ray
- - Genres
    - Action/Adventure
    - Children's
    - Comedy
    - Documentaries
    - Drama
    - Family
    - General
    - Horror
    - Science Fiction
    - Thriller
    - TV Series
    - Westerns & War
- - Browse
  - Browse by Actor
- - Popular TV Shows
- - Offers
    - Price Drops on 4K Films
CD & Vinyl
- - Music Genres
    - Blues
    - Classical
    - Country
    - Dance
    - Easy Listening
    - Folk
    - Jazz
    - Metal
    - R&B/Soul
    - Rap/Hip Hop
    - Rock & Pop
    - Soundtracks
    - See all in CD
- - Explore Vinyl
    - Blues
    - Classical
    - Country
    - Dance
    - Folk
    - Jazz
    - Metal
    - R&B/Soul
    - Rap/Hip Hop
    - Rock & Pop
    - Soundtracks
    - Easy Listening
    - See all in Vinyl
- - Browse
- - Offers
    - Save on Jazz Vinyl
Gifts
- - Gifts & Merchandise
- - Stationery
- - Pop Culture
  - Featured
- - Offers
Offers
- - Books on Offer
- - Gifts on Promotion
- - Entertainment on Offer
    - Price Drops on 4K Films
    - Save on Jazz Vinyl

Free home delivery in the UK or...
...visit your chosen bookshop to collect!

Organization and Marketing (RLE Marketing), Paperback / softback Book

Organization and Marketing (RLE Marketing) Paperback / softback

by Peter Spillard

Part of the Routledge Library Editions: Marketing series

Paperback / softback

Out of stock

Description

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved.

The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Information

Out of stock
Format:Paperback / softback
Pages:238 pages
Publisher:Taylor & Francis Ltd
Publication Date:26/11/2015
Category:
- Sales & marketing
- Organizational theory & behaviour
ISBN:9781138994638

Other Formats

Hardback from £130.00
- Hardback | Published 22/08/2014 | £130.00 | View now
EPUB from £24.29
- EPUB | Published 19/09/2014 | £24.29 | View now
PDF from £24.29
- PDF | Published 19/09/2014 | £24.29 | View now

Save 1%

£42.99

£42.35

Out of stock

Add to Basket

Sign in to add to wishlist

Free Home Delivery

on all orders

Pick up orders

from local bookshops

Information

Out of stock
Format:Paperback / softback
Pages:238 pages
Publisher:Taylor & Francis Ltd
Publication Date:26/11/2015
Category:
- Sales & marketing
- Organizational theory & behaviour
ISBN:9781138994638

Also in the Routledge Library Editions: Marketing series | View all

Masters of Advertising Copy (RLE...

£44.99

£40.49

Masters of Advertising Copy (RLE...

£44.99

£40.49

Tourism Marketing and Management in the...

£49.99

The Rise and Fall of Mass Marketing...

£130.00

© Hive Store Ltd 2024. (hive.co.uk) is registered in England. Company number: 07300106. VAT number: 444950437.
Registered address: 1 Whittle Drive, Eastbourne, East Sussex, BN23 6QH.

PayPal

Visa

Visa Electron

Mastercard

Maestro