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Marketing Communications : Principles and Practice, Paperback / softback Book

Marketing Communications : Principles and Practice Paperback / softback

Paperback / softback

Out of Stock - We are unable to provide an estimated availability date for this product

Description

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications.

Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.

Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds.

This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet.

But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

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£95.99

Out of Stock - We are unable to provide an estimated availability date for this product
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