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Framework for Marketing Management : Integrated PharmaSim Simulation Experience, Paperback Book

Framework for Marketing Management : Integrated PharmaSim Simulation Experience Paperback

Paperback

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For graduate and undergraduate marketing management courses.

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

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£109.99

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