Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Principles of Marketing, EPUB eBook

Principles of Marketing EPUB

EPUB

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Features of Pearson eText for the 8th Edition

Master today's key marketing concepts and create vibrant, interactive communities of consumers.

Principles of Marketing covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world.

Extend learning beyond the classroom with Pearson eText - an easy-to-use digital textbook.
Optimise study time
  • Find it fast. Enhanced search makes it easy to find a key term or topic to study. Students can also search videos, images, and their own notes.
  • Get organised and get results. Students can customise how they study and add their own notes, bookmarks, and highlights directly in their eText.
  • Study in a flash. Students can use pre-built flashcards or create their own to study how they like.
Meet students where they are
  • Read online or offline. With the mobile app, you and your students can access your eText anytime, even offline.
  • Listen anywhere. Learners can listen to the audio version of their eText for most titles, whether at home or on the go.
  • Watch and learn. Videos and animations within the eText bring tricky concepts to life (available in selected titles).

Find out more about Pearson eText.

Information

Other Formats

Information