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Winning At Innovation : The A-to-F Model, Paperback / softback Book

Winning At Innovation : The A-to-F Model Paperback / softback

Paperback / softback

Out of stock

Description

Innovation is a responsibility normally assigned to R&D departments but this is not enough.

Companies need a systematic framework so innovation can occur at different levels of the organization.

The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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  • Out of stock

  • Format:Paperback / softback
  • Pages:272 pages, XX, 272 p.
  • Publisher:Palgrave Macmillan
  • Publication Date:
  • Category:
  • ISBN:9781137479174

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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:272 pages, XX, 272 p.
  • Publisher:Palgrave Macmillan
  • Publication Date:
  • Category:
  • ISBN:9781137479174