On Message : Communicating the Campaign Hardback
by Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A. Semetko
Hardback
Description
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections?
This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns.
They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:224 pages
- Publisher:SAGE Publications Inc
- Publication Date:26/05/1999
- Category:
- ISBN:9780761960737
Other Formats
- Paperback / softback from £56.95
- PDF from £43.35
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Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:224 pages
- Publisher:SAGE Publications Inc
- Publication Date:26/05/1999
- Category:
- ISBN:9780761960737