The Butterfly Effect in Competitive Markets : Driving Small Changes for Large Differences Hardback
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management.
It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
- Format: Hardback
- Pages: 295 pages, XXI, 295 p.
- Publisher: Palgrave Macmillan
- Publication Date: 04/03/2015
- Category: Business strategy
- ISBN: 9781137434951